Arraial Mundo Toyota
Creation of a thematic experience to present the Toyota ecosystem, bring customers closer to new solutions, and turn lesser-known services into relationship and business opportunities.
Client
Toyota
Industry
Automotive
Services
Creative Concept · Event Experience · Integrated Communication
The Challenge
Customers knew Toyota vehicles, but still had little contact with the brand's complete ecosystem of solutions, such as armoring, pre-owned cars, rentals, and consortia.
This low awareness limited new business opportunities and prevented the customer relationship from advancing beyond the vehicle purchase.
Our Objectives
Expand the perception of Toyota's value by presenting its portfolio of products and services in an engaging, educational, and approachable way.
The proposal also sought to prepare dealership teams to better communicate these solutions and identify new opportunities throughout the customer journey.
Results
Actions and deliverables
AN EXPERIENCE TO DISCOVER THE TOYOTA WORLD
BRAND EXPERIENCE
A FESTIVAL TO PRESENT A WORLD OF POSSIBILITIES
A thematic experience created to bring the public closer to the entire Toyota ecosystem.
We structured Arraial Mundo Toyota as an experience capable of uniting entertainment, relationship, and content. The visual concept and thematic environment transformed the presentation of the brand's services into a lighter, more accessible, and engaging journey.
CONTENT AND BUSINESS
FAR BEYOND THE NEW CAR
A journey created to reveal all the solutions available to the Toyota customer.
The event brought together talks, demonstrations, and presentations on vehicle armoring, pre-owned cars, consortia, and rental services. Each space was planned to explain the benefits of the solutions and show how they could meet different moments in the consumer's life.
PARTICIPANT JOURNEY
A PASSPORT TO
EXPLORE THE ENTIRE EVENT
Interaction and reward to encourage the discovery of each solution.
We created a passport and stamp dynamic to encourage guests to visit all the booths. The journey was complemented by raffles and activations, increasing public engagement and ensuring greater exposure for each business front presented.
CULTURE AND KNOWLEDGE
THOSE WHO KNOW BETTER,
COMMUNICATE BETTER
Internal preparation to turn knowledge into new opportunities.
Alongside the event, we developed educational work with the dealership teams. The goal was to expand knowledge about the Toyota portfolio and prepare professionals to present solutions with greater clarity, confidence, and commercial vision.
See how it TOYOTA WORLD CAME TO LIFE
FROM CONCEPT TO EXPERIENCE
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