Automob Convention
Creating a proprietary experience to connect leaders, strengthen the sense of belonging, and turn organizational culture into something lived in practice.
Client
Automob
Industry
Mobility and automotive retail
Services
Creative concept · Visual identity · Event experience
The Challenge
Create a memorable moment to bring Automob leaders closer together, strengthen corporate unity, and translate company values into an experience capable of generating connection, engagement, and belonging.
Our Objectives
Develop a culture and organizational identity experience that went beyond a traditional convention, making each participant the protagonist of Automob's story.
Results
Actions and deliverables
CULTURE BUILT THROUGH EXPERIENCE
CREATIVE STRATEGY
AN IDEA CAPABLE OF
MOBILIZING LEADERS
A concept created to turn attitude into connection and results.
We developed the concept "Mobiliza Líder — attitude that drives results" as the central axis of the convention. Based on it, we built a proprietary, dynamic visual identity connected to Automob's universe, ensuring unity across all touchpoints of the experience.
PARTICIPANT JOURNEY
FROM FIRST CONTACT TO
THE FULL EXPERIENCE
Every detail designed to engage, guide, and connect participants.
The convention's identity came to life through invitations, printed materials, digital content, notebooks, t-shirts, and various support pieces. Each deliverable was planned to enhance immersion in the concept and keep the experience consistent before, during, and after the event.
ENGAGEMENT ACTIVATION
EVERY LEADER AS A
PROTAGONIST OF THE STORY
A personalized activation to turn recognition into a sense of belonging.
The emotional highlight of the convention was a customized sticker album featuring images of the leaders themselves, produced with the help of artificial intelligence. The initiative made each participant the protagonist, encouraged interaction, and warmly reinforced their connection to Automob's culture.
See how it unfolded
FROM CONCEPT TO EXPERIENCE
Your next campaign starts here at ABM
Share your goals and let's build the strategy your business needs, together.
