Brabus Mitsubishi
Structuring Brabus's digital operation to generate qualified leads, track the origin of results, and create a scalable performance model for the entire group.
Client
Brabus Mitsubishi
Industry
Automotive
Services
Digital strategy · Performance media · Tracking and measurement
The Challenge
As the first official Mitsubishi dealership in São Paulo, Brabus already had a consolidated physical presence, but lacked an efficient digital structure to acquire customers and track the origin of generated leads.
Our Objectives
Create an efficient, measurable digital operation focused on generating qualified demand, reducing acquisition costs, and progressively expanding the strategy to the entire group.
Results
Actions and deliverables
FROM A SINGLE LOCATION TO THE ENTIRE GROUP
DIGITAL RESTRUCTURING
A NEW OPERATION TO
GENERATE MORE OPPORTUNITIES
The first step was to reorganize the foundation before scaling investment.
We kicked off the project with a test at a single Brabus location, revamping ad accounts, reconfiguring audiences and keywords, and directing campaigns toward leads with higher commercial potential. The new structure made the operation more efficient, reduced waste, and built a solid foundation for tracking and optimizing results.
VALIDATING RESULTS
PROVEN RESULTS,
EXPANDED STRATEGY
An operation validated at one location and turned into a model for the group.
We structured result attribution by platform, bringing greater clarity to lead origins and investment performance. With proven results delivered in the very first quarter, the strategy was expanded across the entire group, boosting lead generation while significantly lowering acquisition and sales costs.
See how it unfolded
FROM STRUCTURE TO PERFORMANCE
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