Lexus Alphaville Launch
Dealership opening in the Alphaville premium market, featuring an integrated strategy across events, media, and lead generation.
Client
Lexus Alphaville
Industry
Automotive Premium
Services
Events · OOH · Digital Media
The Challenge
Our Objectives
Results
Actions and deliverables
Results that speak for themselves
In-Person Event
From stage to memory:
a Lexus night
Every detail crafted to translate brand standards into a real experience.
We conceived and executed the launch event from end to end—from the space's visual identity to the guest experience. Lighting, scripting, reception, and activations were designed so every person walking through the door could feel the Lexus values even before seeing a car.
Integrated Media
Visibility where the
right audience lives
Premium OOH across Alphaville’s premier shopping malls, combined with high-performance digital media.
We mapped high-traffic locations frequented by the region's high-net-worth audience and secured a massive presence prior to the opening. The 360° strategy integrated OOH circuits with campaigns on Meta Ads and Google Ads, delivering consistent coverage from first touch to conversion.
Lead Generation
Media that converts,
not just reaches
Dedicated landing page and phased investment to qualify each lead prior to the event.
We developed a conversion-focused landing page featuring a qualifying form and copy tailored to the premium audience. Paid media investment was strategically scaled alongside the in-person activation dates, resulting in 425 captured leads and a high attendance rate for the VIP event.
See how it unfolded
From Planning to Launch
Your next campaign starts here at ABM
Share your goals and let's build the strategy your business needs, together.
