Toyota Mega Fair
A high-traction strategy to transform reach into real sales opportunities, connecting media, lead generation, and commercial operations during one of the most important moments for the Toyota dealership network.
Client
Toyota
Industry
Automotive
Services
Performance Media · Lead Generation · Conversion Strategy
The Challenge
Generating opportunities at high speed
Our Objectives
Reach, intent, and conversion
Results
A RESULT TO MAKE HISTORY
Record sales and dealerships buzzing like a mega sale event
The Mega Feirão went beyond campaign numbers. The combination of media, lead generation, and mobilization of the sales teams drove Toyota to record sales, with packed showrooms, simultaneous negotiations, and results celebrated in real time.
I've never seen anything like this at Toyota. I'm almost emotional.
The outcome put the campaign's goal into practice: creating a true retail atmosphere, uniting dealerships around a single target, and turning opportunities into sales.
Actions and deliverables
Results that speak for themselves
PERFORMANCE MEDIA
REACH THAT FINDS WHO
IS READY TO BUY
A media strategy designed to generate scale without losing local relevance.
We structured geolocalized paid traffic campaigns to reach potential buyers in the operating regions of each Toyota dealership. The strategy rapidly amplified the presence of the Mega Feirão and directed qualified opportunities to the network locations.
LEAD GENERATION
INTEREST THAT TURNS
INTO PURCHASE INTENT
Generating the lead was only the beginning. It was essential to keep the opportunity warm until the decision-making moment.
We created a fast communication flow to keep leads engaged throughout the campaign and encourage dealership visits during the Mega Feirão, bringing opportunities closer to sales teams at the peak of buying intent.
COMMERCIAL CONVERSION
OPPORTUNITIES THAT
CONVERT INTO SALES
Media performance and commercial operations connected to turn demand into results.
We monitored goal progress and campaign performance during the Mega Feirão, enabling a results-driven approach. The combination of qualified traffic, opportunity tracking, and sales team execution helped achieve 154 confirmed sales and estimated revenue exceeding R$ 15.4 million.
THE CAMPAIGN ON SOCIAL MEDIA
From planning to execution
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