Toyota Week Client: CRM & Conversion

Client Week Toyota

Strategic reactivation of the customer base and inactive leads to move pre-owned inventory with a week of out-of-this-world offers.

Client

Toyota

Industry

Automotive

Services

CRM · Email · Landing page

The Challenge

Toyota's database had accumulated a significant volume of inactive customers and leads. The relationship had cooled down, and the pre-owned inventory needed to move. It was necessary to re-engage this audience and convert them into actual sales.

Our Objectives

Reactivate the database with an irresistible proposal and strategic communication — guiding each profile from interest to showroom visit with the lowest possible friction.

Results

The campaign truly worked — almost too well for the process to handle

The volume of responses was so expressive that the communication flow had to be paused halfway through the campaign. The sales team was not prepared to handle the pace of inquiries. A scenario that only happens when the strategy really works.

Actions and deliverables

Results that speak for themselves

CRM and data

Targeted base surgery:
the right person, the right offer

Customers, warmed leads, and new leads — each profile received a tailored approach.

We mapped and segmented the entire Toyota database into three distinct groups: current customers, warmed leads, and new leads. For each segment, we developed exclusive benefit vouchers and specific communication approaches — maximizing message relevance and response rates for every profile.

Automation and flow

From interest to visit:
frictionless journey

A communication flow built to guide the lead from the first contact to the dealership's door.

We developed a multi-channel communication flow featuring an email sequence and messages calibrated for each profile. Every touchpoint was designed to reduce friction and naturally lead the customer toward the decision to visit the dealership — without pressure, but without letting their interest fade.

Digital conversion

Pre-owned cars with
out-of-this-world offers

A landing page that turned curiosity into purchase intent.

We created a landing page with an immersive visual identity — a space theme aligned with the 'Client Week' concept — showcasing the pre-owned inventory with arguments of quality, reliability, and exclusive terms. The design and copy were built to convert visits into appointments or direct contact with the sales team.