Although some companies think that the Easter holiday is not attractive for segments outside the food industry, there are many opportunities to be explored beyond it!
What happens is a certain difficulty in applying marketing strategies for this date, whether because it is a Christian holiday or because it is known primarily for sales of Easter eggs, chocolates, etc. However, today we are here to demystify this.
So, read this post to the end and check out foolproof tips on how to use commemorative dates to your business's advantage, regardless of your niche!
Planning ahead — and not just for Easter!
Black Friday, Christmas, New Year's, Mother's Day, Father's Day, Children's Day… these dates are well known to the general public and have pre-defined periods throughout the year.
During some, like Black Friday, it doesn't matter much what the segment is; planning campaigns with promotions is almost an obligation. Undoubtedly, the same goes for customers: many wait for the date to buy things they wouldn't be able to afford the rest of the year. Thus, there is mutual engagement.
However, some dates can end up being less universal, such as Easter. Although many segments take advantage of the occasion, some cannot even figure out how to relate their products to the event, which usually restricts benefits mainly to retail, food, and religious sectors, among others.
And this date isn't the only one! In the rush of everyday life, many companies fail to plan ahead to create promotions aligned with the market's timing in various situations.
To streamline this planning, we recommend calendars that list events throughout the year. In fact, we'll leave a great tip below!
Twitter Connect Calendar
Here we are talking about the elite!
Every year, Twitter releases a seasonal calendar for each country. The listed events go far beyond national holidays, also covering other parallels, specific dates, and much more. Just check it out.
Spoiler: it's great for creating content for blogs, social media, and much more!
Easter Eggs: what do I have to do with it?
To answer this question, let's list two good reasons:
- During these periods, people are willing to spend a little more;
- In Brazil, the Easter holiday is closely associated with chocolate — and who doesn't love a little chocolate, right? There you go: why not promote actions that reward customers with this product?
Check out some examples below:
Giveaways
In this example, two brands teamed up to promote products and offer an Easter egg as a purchase reward. This is certainly a great way to generate revenue by linking the campaign to a seasonal event—they even had a campaign tagline, right? – Makes your Easter tastier. Do it with Foz Tintas — a perfect example!
Sweepstakes
With the long weekend, many people choose to travel, but also enjoy the days off to go out or attend special events. In this sense, this can be a great opportunity for your business. Running sweepstakes with various themes and rewarding customers on their purchases is a good option to boost sales. Consider some options:
- Gift cards;
- Dinners
- Product discounts;
- Special baskets;
- Or even special Easter eggs. Those 2 to 3 kg stuffed ones from famous or artisanal brands. The possibilities are endless!
Use Digital Marketing to your advantage
However, the tips above require a certain budget allocation, we know. But if you haven't been able to set aside funds for this, don't despair, since it is possible to use automation, social media, and other digital marketing tools to your advantage. Take a look:
CRM
Email Marketing
Invest in good copy for email marketing with elements related to the date and suggestive CTAs. This option not only avoids expenses, but can also build a direct bond with the consumer without interrupting their daily activities, since an email can be read calmly whenever they have a spare moment in their routine.
Unlike pop-ups or direct messages, this feature connects more intimately with your customer. Therefore, invest in persuasive, creative, and intriguing headlines and craft relevant content to retain the reader's attention.
Push notifications, SMS, or WhatsApp
Some messages we receive during the day can help us take a break from reality. Therefore, use puns and theme-related terms to build rapport simply by staying present.
Social Media
In fact, this is perhaps the cheapest and most functional way to draw attention to your brand by connecting it to Easter or any other events of the year.
Creative posts that align with your Brand Persona strengthen and engage the audience.
See some examples:
Need some extra help?
However, it's okay if you haven't thought about posts or promotions yet! That's what we're here for. ABM's solutions can optimize your time and money during these highly competitive periods.
Just to give you an idea, here is how we can help you:
- We plan everything you need from start to finish to generate authority, awareness, and revenue;
- We program and optimize digital marketing campaigns so your business stands out;
- We develop content for your organic media channels, such as social media;
- We strategically position your business in search engines using the necessary SEO tools. This way, you will always be found by those who are looking for you!
Follow our tips and talk to a consultant to understand how to boost your business.
And if you enjoyed this content, share it with someone who might also be interested!
Happy Easter! ????
